Cossette Convergent Path

The Cossette Convergent Path allows us to build a powerful brand presence for our clients’ products and services. It also allows us to work as partners with our clients and all major stakeholders in bringing together many essential perspectives.

The Cossette Convergent Path is a three-step process:

Phase 1 – DISCOVER

The first phase begins with an in-depth analysis of the communications challenge. We conduct a detailed analysis of the internal environment affecting our clients, external (competitive) environment and target audiences.

Phase 2 – DEFINE

In this phase, we take a stand together with our client and agree on answers to important questions. We use the results of our analysis to develop a number of hypotheses and then make a recommendation as to the single most powerful communications idea.

Phase 3 – DEPLOY

Finally, we answer the question of how these ideas will be communicated to the appropriate target audiences, through the most relevant channels, in the most powerful and cost-effective fashion. Cossette’s broad communications expertise allows us to mobilize resources in all specialties, and more importantly, to make these specialties work together in harmony.