Strategic Planning and Research

Cossette has a strategic planning consultancy that specializes in brand positioning and customer understanding. Through investigating, analyzing, facilitating, creating, leading, teaching, moderating and questioning, we change the way companies think and feel about their business, brands and customers. Our clients benefit from a tailored approach to strategic planning that includes proprietary methods of customer understanding, brand, non-traditional and social marketing strategy, location branding, Convergent Communications^TM, strategic planning and change implementation.

A large part of this understanding and planning results from pertinent data collected by our research team. Since we believe in useful research, each research project is carefully designed to produce tangible results, lead to positive action, and contribute to the success of a brand or company. We think of ourselves as catalysts: our research, carried through numerous and proven methods, is meant to trigger action.

Brand strategy and management consulting, qualitative and quantitative research, exploratory research, evaluation of marketing and communications activities (surveys, focus groups, etc.) are some of the services our strategic planning and research professionals offer our clients.